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Eshwar helps define our brand, direct response, social and vertical product families, and leads our strategic relationships with data, technology, measurement, analytics and vertical partners.

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Eshwar Belani, Vice President of Products and Business Development

Eshwar Belani is responsible for defining the vision and developing Rocket Fuel’s brand, direct response, social, and vertical product families. In addition, he leads the development of strategic relationships with Rocket Fuel’s data, technology, measurement, analytics, and vertical partners to create a robust suite of offerings for digital advertisers.

Prior to Rocket Fuel, Belani was the founder and CEO of Sensact Applications, a Silicon Valley based company focused on building solutions that create smart physical environments. At Sensact Applications, Belani formulated the business plan, raised financing, recruited a cross-border team, and delivered the first set of innovative wireless applications which are used on a daily basis in commercial building facilities.

Prior to founding Sensact Applications, Belani was part of Epiphany’s (NASDAQ: EPNY) Product Management team and worked on product strategy for Epiphany’s Marketing and Analytics products. Eshwar was responsible for defining the vision, product roadmap, and technical requirements for Epiphany’s campaign management, data mining, interaction optimization, and intelligent decision management product offerings.

Prior to joining Epiphany, Belani was the co-founder and CTO of iLeverage (acquired by Epiphany in 2000), a company that built marketing and collaborative selling solutions for online retailers. At iLeverage, Eshwar recruited, led, and managed a team of engineers to deliver the software infrastructure for a real time, high performance, scalable, and secure network that facilitated promotional, cross-deal, and meta-market transactions across businesses. Prior to iLeverage, Belani worked as a development engineer in the Application Server Group at Oracle.

Belani holds a MS in Computer Science from University of California, Berkeley, Management of Technology from University of California, Berkeley, and a B.Tech in Computer Science from the Indian Institute of Technology (IIT), Madras. He has authored several academic publications and holds six patents.

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Abhinav Gupta