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Jarvis Mak drives both the practice and automation that lets us analyze the results of advertisers’ campaigns and spot the connections that make us smarter – whether we are working with brand or direct response advertisers and their metrics.  

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Jarvis Mak, Vice President of Analytics & Client Services

Previously, Mak was with Havas Digital as a senior vice president and global director of research & insight, responsible for working with clients worldwide to help guide communication strategy through an insights-driven approach. Mak originally joined Havas Digital as head of research for Media Contacts in the US. Before joining Media Contacts, he was with DS-IQ, a marketing services firm in retail digital media, translating in-store campaign results into recommended targeting and optimization strategies. Prior to DS-IQ, Mak was at Yahoo! where he provided insights and solutions to key retail and travel clients. Mak also served as a director of analytics for Nielsen//NetRatings, where he spearheaded the MegaPanel research effort and managed the custom research team.

Jarvis received his bachelor’s degree in molecular and cell biology from UC Berkeley.

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Abhinav Gupta