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An epiphany while pursuing a degree in archeology helped him realize that building the Internet would be a lot more fun than sitting in the dirt with a trowel.


>   Executive Bios

Richard Frankel, President

Richard Frankel's passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience and notable contributions that helped build several high-profile Internet pioneers into multi-million dollar business including NetGravity, DoubleClick and Yahoo!.

Prior to co-founding Rocket Fuel, he was instrumental in helping Yahoo! grow their behavioral targeting advertising from an experiment into a major revenue driver for the company.

Prior to Yahoo! he was a general manager at DoubleClick who helped usher in a customer-centric approach to a publisher business, ensuring that customers achieved their goals through the Internet boom and bust.

Prior to DoubleClick, he was with NetGravity, the company that developed the Internet’s first commercial ad server, where he was instrumental in building NetGravity’s customer service organization into a profitable business.
He earned a bachelor’s degree in engineering from Princeton University, and master’s degrees in English and classics from the University of California at San Francisco.

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Richard Frankel