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“Brand awareness isn’t about mass message spamming – it’s about reaching the best audiences – qualified buyers and influencers who will notice, pay attention, and internalize our message.”


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Case Study: Consumer Packaged Goods (CPG)

Advertiser
A Fortune 500 American multinational corporation that manufactures a wide range of consumer goods and some of the most recognizable CPG brands in the world.

Agency
One of the leading, full-service media specialist companies offering brand-building results and business solutions for their marketing partners.

Results
Reached target audience with high precision:

  • In-flight progressive optimization to increase brand
    engagement by over 55%
  • Generated lift of over 7% for unaided message awareness

Need
Find media partner with premium brand-safe inventory to help drive awareness and engagement with leading CPG brand – and reach the right users efficiently.

Objectives
Boost brand awareness and engagement:

  • Drive top of mind awareness
  • Drive engagement with the client’s brand

Audience
Purposeful women: between the ages of 35-54

Campaign
Brand-safe display media (CPM) leveraging demographic,
lifestyle and interest data – 8-week duration

Engagement Actions

  • Ad interactions
  • Website activity
  • Coupon downloads
  • Other interactions

“We shouldn’t have to measure success by bolting on old-school Web metrics to our online campaigns – or settle on click-through rates or other proxy metrics to understand if we were reaching the best audience. Rocket Fuel drove our campaigns to maximize brand impact and showed us a better way to reach, measure and tune campaigns to our brand metrics.”


   

 

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In-flight Progressive Optimization improved cost of engagement by over 53%
In-flight Progressive Optimization improved cost of engagement by over 53%