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“Rocket Fuel’s technology-driven platform has the ability to track brand metrics in-flight and progressively optimize campaigns for maximum brand impact in real time.”


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>   Case Study: Ace Hardware (.pdf)

 

Case Study: National Hardware Retailer

  Advertiser
ace logo   Ace Hardware is the largest retailer-owned cooperative and leader in the convenience segment of the hardware industry in terms of wholesale and retail sales and strength of the brand. Ace has 4,600 stores in all 50 states and more than 60 countries.
   
  Agency
horizon media logo   Horizon Media is the largest independent media services company. Their mission is to create the most meaningful brand connections within the lives of people everywhere.

Objectives
Find a media partner who can:
• Reach “New Movers” with high audience volume
• Drive top of mind awareness & engagement with target audience

Audience
Adults 25-54:
• Pre-movers: users who will move in the next 90-days
• Post-movers: users who have moved in the past 90-days

Campaign Methodology
Leverage real-time surveys for in-flight progressive optimization to maximize audience volume.

Results
Delivered “New Mover” audience with a 13.7x over index:
• #1 media partner to drive efficient website engagement

“The decision to include Rocket Fuel in our campaign resulted in solid success against conversions, efficiency and reach of a qualified audience.”

Jason Smith
Associate Digital Account Director
Horizon Media

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