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"Rocket Fuel was the best performing partner for every campaign across the board. They outperformed all other networks in key performance indicators such as page views, actions, leads and prospects."


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Case Study: Consumer & Business Technology

Advertiser
The world's leading corporation for business processes and document management.

Agency
A well-known full service interactive agency with offices in over 80 countries.

Results
Delivered best results compared to other partners:

  • Drove 60% better CTR
  • Delivered 6.9x more page views & 15x more action
  • Generated 10x more prospects & 35.5x more leads

Objectives
Boost brand awareness and generate qualified leads for a variety of printers:

  • Drive qualified traffic to client's website
  • Promote product engagement and purchase intent
  • Generate actions, such as entering sweepstakes to win a free iPad, requesting additional product information, asking for a print sample, searching for where to buy printers, and inquiring about trading in their old printer for a newer or upgraded one.

Audience

  • Small & mid-sized business owners & decision makers
  • IT decision makers for office hardware & printer products
  • Professional graphic artists

Campaign
Flash and rich media display with data-driven audience targeting for behavioral, in-market buyer, and purchase intent by individual segment. Leverage retargeting to bring back lost prospects wherever they were on the web.

"Rocket Fuel's precise identification and targeting of our audience provided increased effectiveness and scale at every stage of the marketing funnel."

 

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In-flight Progressive Optimization delivered the best results for all objectives
In-flight Progressive Optimization delivered the best results for all objectives