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“Rocket Fuel’s continuous optimization helped us to efficiently engage with the right audience and bring our aquisition costs way down. The results – simply beautiful.”


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>   Case Study: Beauty and Skin Care (.pdf)

 


Case Study: Beauty and Skin Care

Advertiser
The No. 1 skin care brand in European pharmacies that has championed a new vision of cosmetics through its founding idea: target beauty by making health the focal point. It offers a diverse range of allergy–tested products that use the latest ingredient innovations from dermatological research.

Agency
A full–service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.

Results
Drove eCPA down while generating revenue from an audience that was unfamiliar with the brand.

Insights

  • CTR was highest mid-week, lowest 3am–6am
  • Non–product specific creative had 15% higher CTR, and 2x better conversion rate

Objectives
Drive sales of new–to–market women’s skin care line and increase brand awareness in U.S. by building a custom beauty and skin care audience segment.

  • Boost online sales among U.S. audience
  • Build brand awareness, trial and affinity

Audience
Female 18–65, educated, $70K+ HHI, concerned about skin care

Campaign
Display media with data–driven targeting

“We’ve worked with Rocket Fuel on a number of campaigns in the fashion and beauty space and knew they were the right partner to help us build a U.S.–based audience for one of Europe’s best known beauty brands.”

   

 

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Drove eCPA down while generating revenue
Drove eCPA down while generating revenue