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“Rocket Fuel has proven time and time again that they know how to target the right audience with incredible precision and speed using the Rocket Fuel technology.”


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>   Case Study: Hotel & Resort Properties - Business Travel (.pdf)

 


Case Study: Hotel & Resort Properties - Business Travel

Advertiser
One of the leading global hotel brands with over 400 locations in over 70 countries. Its first-class and full-service hotels deliver a vibrant and engaging experience characterized by a unique service philosophy.

Agency
A full-service digital marketing company with offices in Europe, South America, and across the United States. This company brings a practical approach to their wide range of capabilities — digital and traditional marketing, emerging media, experience planning and creative, technical development and media planning and buying.

Results
Top revenue driver & one of the top conversion rates:

  • Beat cost-per-booking goal by more than 50%
Objectives
Reach large numbers of in-market prospects to boost business travel bookings:
  • Drive hotel booking at a competitive cost-per-booking

Audience
Two distinct audience segments:

  • Business travelers
  • Business owners

Campaign
Display media with targeting for behavioral, in-market buyer and purchase intent and bizographic data. Leveraged retargeting to bring back lost prospects wherever they were on the Web.

“Rocket Fuel is the top revenue driver for us and has one of the top conversion rates. We’re so happy with the results, that we decided to increase our budget with them.”

   

 

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business man in hotel room

Rocket Fuel improved cost-per-booking goal by more than 50%.
In-flight Progressive Optimization™ improved cost-per-booking goal by more than 50%.