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Rocket Fuel drives sales and boost brand engagement for major luxury fashion brand.


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>   Case Study: Luxury Fashion (.pdf)

 

Case Study: Luxury Fashion

Advertiser
Luxury fashion brand best known for their signature leather goods.
 
Agency
Morpheus Media

Objective
Find technology driven media partner to help boost women’s and men’s fashion sales, by building a custom fashion segment tailored to specific campaign objectives.

  • Boost online sales for fashion apparel, and accessories
  • Drive traffic to client’s branded online store
  • Meet aggressive ROI goal
  • Build brand engagement and affinity

Products Used
Audience Booster, Retargeting Booster, Fashion Booster

Results
Exceeded goals and improved throughout campaign:

  • Delivered eCPA that was 61% less than the client’s goal.
  • Continuously improved ROI during the campaign – resulting in more than 3x improvement over the run of the campaign.

In-flight Progressive Optimization™ beat eCPA goal by 67% and improved ROI by over 3x


“Rocket Fuel delivers a unique blend of digital media technology and service backed by a sophisticated team of data analysts and a relentless commitment to the success of our clients. We have been very pleased with the performance we’ve seen for our luxury brand campaigns.”

Ellie Nave
Senior Account Strategist
Morpheus Media

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