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Rocket Fuel drives sales and boost brand engagement for major luxury fashion brand.


>   Case Study: Luxury Fashion (.pdf)


Case Study: Luxury Fashion

Luxury fashion brand best known for their signature leather goods.
Morpheus Media

Find technology driven media partner to help boost women’s and men’s fashion sales, by building a custom fashion segment tailored to specific campaign objectives.

  • Boost online sales for fashion apparel, and accessories
  • Drive traffic to client’s branded online store
  • Meet aggressive ROI goal
  • Build brand engagement and affinity

Products Used
Audience Booster, Retargeting Booster, Fashion Booster

Exceeded goals and improved throughout campaign:

  • Delivered eCPA that was 61% less than the client’s goal.
  • Continuously improved ROI during the campaign – resulting in more than 3x improvement over the run of the campaign.

In-flight Progressive Optimization™ beat eCPA goal by 67% and improved ROI by over 3x

“Rocket Fuel delivers a unique blend of digital media technology and service backed by a sophisticated team of data analysts and a relentless commitment to the success of our clients. We have been very pleased with the performance we’ve seen for our luxury brand campaigns.”

Ellie Nave
Senior Account Strategist
Morpheus Media

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