people looking at aquarium exhibit Rocket Fuel logo back to home page  
“Most ad networks promise a lot yet fall down on execution. Rocket Fuel talked technology and delivered on their promise of providing automated optimization and amazing results.”


Download

>   Case Study: Monterey Bay Aquarium(.pdf)

Recent Case Studies

>   Fashion
     
>   Attractions
     
>   Automotive
     
>   Women's Fitness
     
>   Telecommunications
     
>   Personal Computers
     
>   Consumer Electronics
     
>   Video Games

 

Case Study: World-Class Aquarium

Advertiser

World-Class Aquarium that has been the trendsetter in exhibits, education and conservation leadership. It is routinely ranked as a top aquarium in the United States, and is a leader in the international aquarium community.

Agency

engine co 1 logo Engine Company 1, San Francisco
An eclectic mix of talents who've worked at the world's best advertising agencies, design firms, and brand consultantcies on behalf of some of the world's most respected brands.

Objectives
Boost ticket sales during a non-traditional advertising period

  • Generate “new user” traffic to Web site

Audience
Local and major metropolitan DMAs targeting dual income no kids “DINKs" families

  • First time attempting to reach this audience

Campaign
Display media with “buy now” or “explore” messages

  • Emphasis on conversion (ticket info page views, member sign ups)

Results

"Ticket sales spiked so much that the VP of marketing called to figure out what we had done differently and how we could do it again.”

– Nick Fairbairn, Director, Media Engagement, Engine Company 1

back to top^

 

jellyfish at monterey bay aquarium