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“We saw more conversions after the first month of the campaign than we did during almost the entire fall enrollment period campaign – which is usually the top performing campaign of the year.”


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>   Case Study: UCLA Extension (.pdf)

 

Case Study: UCLA Extension

  Advertiser
  UCLA Extension offers a wide variety of continuing education programs designed to meet the needs of working adults and corporate education programs tailored to meet the training needs of companies.
   
  Agency
  Fraser Communications is one of the fastest growing full-service advertising agencies, with an impressive roster of prestigious private and public sector accounts.

Need
Find a media partner who can target prospects online for UCLA Extension's Business Management and Legal Programs department.

Objectives
Registration for a course or certificate program within the targeted subject matters.

Audience
People in the Los Angeles DMA who are either in the following professions or looking to take classes to further educate themselves:

  • Financial Management
  • Leadership, Marketing and International Trade & Commerce
  • Real Estate and Legal

Campaign Methodology
Display media with targeting tactics based on geographic, professional and in-market attributes.

Results
Top Performing partner – Compared to all other partners on the campaign, currently and in previous campaigns:

  • Brought in the most conversions
  • Ramped up the quickest

    “We’re so excited to see that the campaign is performing this well! Thanks for such a successful campaign! We’ve been so pleased with the results!”

Genny Drennen
Director of Digital Media
Fraser Communications

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