Adweek Q&A with Online Ad Visionary and New Rocket Fuel Board Director, Razorfish Chairman Clark Kokich
Adweek’s Erin Griffith spoke with Clark about the future of digital advertising and asked some tough questions, including: "So what do you think, in general, needs to happen for TV dollars to move over to digital?"
Announcing: Mobile Video
Rocket Fuel is proud to introduce a mobile video extension to our platforms this month. Starting immediately, we will be working with customers to place :15 or :30 second spots at natural break points in applications on iPads, iPhones, and Android devices, reaching approximately 20M consumers.
New Webinar: Connnecting Brand and DR Campaigns
Join us on 7/27 @ 11am PDT
Did you know that your DR campaigns can now learn from your brand campaigns, and your brand campaigns can learn from your DR? Find out:
- How advertisers and their agencies can benefit from innovations at the intersection of data, technology and media.
- An overview of today’s predictive audience-buying technologies.
- Case studies illustrating how both brand and DR advertisers, in diverse verticals are using these technologies to drive more effective and efficient results.
What Customers Say . . .
"Rocket Fuel delivers a unique blend of digital media technology and service backed by a sophisticated team of data analysts and a relentless commitment to the success of our clients. We have been very pleased with the performance we've seen for our luxury brand campaigns."
Ellie Nave, Senior Strategist
Rocket Fuel Gets the Royal Treatment
Rocket Fuel CEO George John will be speaking at Variety's Venture Capital and New Media Summit on July 8 along with the Duke & Duchess of Cambridge. The royal couple are in California to promote London's Tech City initiative.
Come see us:
Variety Venture Capital & New Media Summit
July 8th | Beverly Hills, CA | Agenda >
Rocket Fuel CEO George John on: Mega-Trends – Finding Opportunity in Today's Major Societal Movements | 2:45pm.
July 20th | San Francisco, CA | Agenda >
Rocket Fuel president Richard Frankel on: Which Data Matters to Your Client? | 10:15am.
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