|Rocket Fuel has run campaigns for over 450 brands.|
Rocket Fuel Insight: Mindset Media segment "Optimistic People" have a higher likelihood to buy running shoes.
May 9 - 11
East Palo Alto, CA
more info > Auto News Marketing Seminar
Los Angeles, CA
more info > iMedia Agency Summit
May 21 - 25
Bonita Springs, FL
more info >
Rocket Fuel Webinar
more info >
Redwood Shores, CA
+44(0) 207 520 9075
|Rocket Fuel Gets Brooks Sales Running
subsidiary of Berkshire Hathaway Inc., BrooksŪ Sports was founded in
1914 and is headquartered near Seattle. Brooks is a market-driven
company focused entirely on meeting runners' specific needs and inspiring everyone to run and be active. The company recently finished nine years of steady growth, hitting 19% in 2010. The company is on track to reach 26% growth in 2011.
Being Where Runners Are
overall marketing strategy - connect with influencers by being where
runners are. Brooks uses a mix of running events, running-focused
magazines, and running focused print and online properties, but wanted
to reach out to find runners beyond the usual endemic buys - so they
turned to Rocket Fuel. Bottom line, Brooks wanted to better understand
how their ad dollars could drive top of mind awareness and engagement by
reaching more of its target audience as well as increase online
Getting in Front of Runners
For Brooks' market category brand awareness is key - 70 percent of running shoe buyers have a brand in mind before they make a purchase.
Rocket Fuel built a designer audience for Brooks by layering lifestyle
& interests, past purchases, demographics, search, social graph and
other data to get in front of runners everywhere they hang out on the
web. To make sure the right audience was being reached, Rocket Fuel
leveraged single question in-banner surveys to optimize the campaign
in real-time and more efficiently drive top of mind brand awareness and
engagement, which ultimately led to more online sales.
Brand Metrics Help Drive Sales Lift
Fuel delivered the core runner audience 7.85x over index and reached
over 19 million runners. But this brand campaign had a happy side
effect - it sold a lot of shoes. Compared to other media buys, Rocket
Fuel's brand campaign reached 4x more runners for the same dollar spend as the competitors, and also far exceeded the breakeven threshold.
Webinar - May 25, 11am PDT
Video and Mobile Advertising - Getting Past the Hype and in Front of Your Audience
money at mobile and video initiatives to achieve the "wow factor"
doesn't qualify as a sound and efficient strategy. Buyers need to get
savvy and demand more sophisticated tools. Join Rocket Fuel as we
highlight and guide you through the finer points of identifying and
communicating with your target audience in these emerging digital
this webinar and you'll leave armed and ready to make the jump to
video and mobile audience buying on the web. You'll also learn how to
quickly and easily expand your online audience buying efforts to
leverage these new channels.
Register for the webinar >
Rocket Fuel Set to Shake Up
UK Digital Advertising Market
Media industry's most intelligent audience targeting technology now available to UK advertisers.
Fuel Inc. announced the availability of its real-time advanced
targeting solutions to UK agencies and brand advertisers and the
appointment of its UK management team to spearhead growth and drive
Read the full press release >
Rocket Fuel Accelerates Growth
with Series "C" Funding
Latest funding round underscores rapid expansion of customer base and extraordinary revenue growth.
Fuel Inc announced that it has secured a $6.6 million Series "C"
funding round led by Northgate Capital, a later-stage investor in rapid
growth and emerging technology companies. The round also included
participation by existing Rocket Fuel investors including Mohr Davidow
Ventures, Labrador Capital Fund, Nokia Growth Partners and Wilson
Sonsini Goodrich & Rosati.
Read the full press release >
|Customer Quote of the Month|
"You're kicking ass and taking names. I'm cancelling the competitor today."
- Senior Media Manager of a Midwest agency
|We help the world's best brands find their audiences online every day|
Fuel Inc. is the company bringing rocket science to digital
advertising. With its advanced technology, the company is helping
marketers reach their brand goals quickly and easily, anywhere in the
Fuel works with 8 of the top 10 AdAge Leading National Advertisers and 8
of the top 10 most valuable global brands (per Interbrands 2010 study)
through relationships with all of the major advertising holding
companies and digital agencies. Over 150-million people a month
see ads from its Rocket Fuel Network, which combines behavioral,
contextual, geographic, demographic, and many other techniques to yield
results far more powerful than any method could on its own. Rocket Fuel
automatically adapts advertisers' campaigns in real-time to optimize
towards their goals - whether brand-oriented or performance driven.
The Silicon Valley-based company was founded by veterans from NASA,
Yahoo! and DoubleClick. In addition to its headquarters in Redwood
Shores, Rocket Fuel now employs more than 100 people in seven cities
including New York, Chicago, Dallas, Detroit, Los Angeles, San Francisco
Come work for us - we're hiring bright individuals >
If you can measure it, Rocket Fuel can optimize it.