Boost brand awareness for HDTV products

•   Drive holiday traffic to client’s website 
•   Promote brand engagement and preference

• We focused on desirable audience characteristics versus mere impressions
• Our "progressive optimization" resulted in amazing campaign performance
• Our "advanced audience screening" and "dynamic profiling" helped boost results
• Sophisticated creative selection allowed us to leverage the creative that performed the best – the new creative wasn't working so we went back to the original creative
• Fine-grained campaign control and transparent closed-loop analysis helped squeeze every possible improvement in the results

Our “rocket science” worked – Rocket Fuel was the top performing media partner for this campaign.

• Turned quantitative learning into actionable improvements to drive performance
• Ramped overall CTR by nearly 5x
• Broad reach to audiences that mattered – high performance at high volume

“Rocket Fuel was our best performing partner on our key metrics. We actually increased our buy to take advantage of the media value being delivered.”