Case Study: Iconic American Fashion Retailer

“Rocket Fuel’s expertise in the luxury retail space is helping us boost our acquisition efforts for our clients and engage more consumers online.”


	Case Study: Lord & Taylor

Advertiser		Since 1826, Lord & Taylor has built a reputation for service, for quality, and most of all, for style. By creating a unique mix of the latest trends and the timeless classics, we have become the favorite store of generations of shoppers.

Agency		Morpheus Media, NY A full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.

Need	Find technology driven media partner to help boost women's fashion sales by building a custom fashion segment tailored to specific campaign objectives.

Objectives	Boost online sales for fashion apparel, & accessories: Drive traffic to client’s branded online store Aggressive ROI goal Boost online sales among target demographic Build brand engagement and affinity

Audience	Target the Northeast region for women, 30+

Campaign	Display media with suggested targeting criteria

Results	Delivered ROI that was 3.6 times greater than client's goal. Reduced effective CPA by 73%.

	“Rocket Fuel is much more than an ad network – they’re becoming a trusted technology partner helping us go beyond the traditional boundaries of an interactive agency.” – Shenan Reed, Managing Director & Founder of Morpheus Media

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Our Technology Works: The Rocket Fuel Difference Progressive Optimization incorporates client activity, sites, behaviors, time of day, geographies, demographics and more.

Geography: High Points Among DMAs with most volume – NY, DC, and Hartford shined

Efficiency Potential: Optimizing by IAB ad unit size (160 x 600) & (300 x 250) performed 40%+ better than (728 x 90)

Most Productive Days of Week Midweek out performed weekend: Tues. and Wed. converted well/avoid Thurs.