Case Study: Monterey Bay Aquarium

“Most ad networks promise a lot yet fall down on execution. Rocket Fuel talked technology and delivered on their promise of providing automated optimization and amazing results.”


	Case Study: Monterey Bay Aquarium

Agency		Engine Company 1, San Francisco An eclectic mix of talents who've worked at the world's best advertising agencies, design firms, and brand consultantcies on behalf of some of the world's most respected brands.

Objectives	Boost ticket sales during a non-traditional advertising period Generate “new user” traffic to website

Audience	SF DMA/Fresno/Sacramento “DINKs" First time attempting to reach this audience

Campaign	Display media with “buy now” or “explore” messages Emphasis on conversion (ticket info page views, member sign ups)

Results	"Ticket sales spiked so much that the VP of marketing called to figure out what we had done differently and how we could do it again.” – Nick Fairbairn, Director, Media Engagement, Engine Company 1

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