Case Study: Video Game Manufacturer

“Rocket Fuel is quickly proving themselves as a trusted partner to help us deliver top-notch customer service and answer the crucial questions that make our advertisers’ campaigns perform better.”


	Case Study: Video Game Manufacturer

Agency		R2C Group, San Francisco America’s largest independent direct response agency with a client list that spans blue chip, Fortune 100 companies, and the nation’s most successful direct marketing brands.

Objectives	Drive traffic to landing page

Audience	Moms with kids

Campaign	Display media with emphasis on cost per action (CPA)

Results	Quick learning helped us finish 2nd out of 7 other ad networks Exceeded campaign average in both CTR and CPA

	“Rocket Fuel provided quick turnaround on our requests and got our campaign up and running on their network in no time. Their promise of automated optimization showed in the results. Within a very short time frame Rocket Fuel’s overall CPA (cost per action) was 25% lower than the campaign average. Considering they were competing against media that had been optimized for twice as long this was a great accomplishment – they finished the campaign being the second best performer. We rewarded that success by running more campaigns on Rocket Fuel.” – Clayton Scott, Media Director, R2C Group

	Download this case study (.pdf) >

Solutions

Search Booster >

Audience Booster >

Fashion Booster >

Case Studies

Lord & Taylor >

Monterey Bay Aquarium >

Women's Fitness Brand >

Video Game Manufacturer >

Consumer Electronics >

Frequenty Asked Questions>