Case Study: Major Women's Fitness Apparel Brand

Rocket Fuel helped take the fat out of finding active customers and put muscle on the client’s bottom line by nearly doubling the expected ROI.


	Case Study: Major Women’s Fitness Apparel Brand

Agency		Well-known full service interactive agency with offices throughout the world.

Need		Find high-ROI media partner with premium brand-safe inventory to help drive women's fitness apparel sales during Summer shopping season.

Objectives		Boost online sales for women's active lifestyle apparel Drive traffic to client’s branded online store Aggressive ROI goal for a high multiple of online sales for every dollar spent Boost online sales among target demographic Build brand engagement and affinity

Audience		Women (fitness intenders & in-market shoppers)

Campaign		Display media with emphasis on sales revenue lift generated by online campaign

Results		Exceeded client's ROI goal by 72.5%

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ROI Performance Over Time Exceeded ROI goal by 72.5%

Average Daily Order Size Grew by 20% over run of campaign

Conversions Cluster Around 24-hour Periods 80% of conversions happen within 4 days of first impression