Wall Street Journal
Google Gains Traction in Display-Ad Push by Jessica E. Vascellaro adn Emily SteelGoogle Inc. is signing up marketers to use its latest display-advertising technology, pressuring rival Yahoo Inc. and advancing the search giant's effort to change the way ads are sold across the Internet. (go to WSJ >)
VentureBeat
You can’t manage online ad inventory like a stock market by George John
It’s fashionable to talk about online ad inventory as a commodity that can be traded on exchanges and priced fairly through a market mechanism, just like trading stocks on Wall Street. The analogy misses important differences between online ad inventory and commodities, ones that create opportunities for companies that have the technology to capitalize on the distinctions. (go to venturebeat.com >)
Adexchanger.com
The Myths And Realities of Retargeting by Richard Frankel
One of the most popular and fastest-growing display advertising tactics is retargeting, also known as remarketing. But as with any marketing technique, retargeting can be misused, misunderstood, and abused. (go to adexchanger.com >)
Adotas
Demystifying Exchanges by Richard Frankel
With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. (go to Adotas >)
Online Strategies Magazine
Online Insights: Online Advertising by Richard Frankel
Understanding Brand and DR Synergy
"Companies that overlook retail branding sacrifice both long-term and short-term margins." (go to Online Strategies >)
ClickZ - Read Columnist George John's latest article
De-Mystifying Models (go to ClickZ >)
"Models are relatively new to display advertising, but they're a common and relatively standard practice in other forms of direct marketing."
Adotas – Industry Round Up
Rocket Fuel is offering their brands more of a kick with its new Audience Booster add-on to its recently debuted hybrid ad serving platform. (go to Adotas >)
Online Media Daily – Progressive Targeting Boosts Lord & Taylor's ROI
Rocket Fuel has partnered with Morpheus Media to drive sales, loyalty and brand engagement for Lord & Taylor. (go to Media Post >)
Media Post - Nicely described as "high-fidelity media buying in real-time"
A 1-2-3 Punch to Display Advertising ROI (go to Media Post >)
"Take advantage of three emerging technology trends that are changing the Display vs. Search battle for a lot of marketers."
Media Post - Richard Frankel interviewed for Steve Smith's latest column
The Value Of The New Machine (go to Media Post >)
"For Frankel, the process of planning and executing online is perhaps too complicated for humans. He is a big believer in the role algorithms and automation will play in digital advertising's future."
Deal Radar - Sramana Mitra Deal Radar 2009: Rocket Fuel
Rocket Fuel claims that it has two advantages going for it in the quest to find out what ads people want to see: the experience of its founders and a technology-based hybrid approach. (go to sramanamitra.com >)
AdExchanger.com - Q&A with CEO George John
RocketFuel CEO John Says Ad Exchanges More Like A Technology Platform Than Media Source (go to adexchanger.com >)
TechCrunch - covers Rocket Fuel's official "launch"
Yahoo Veterans Launch Rocket Fuel, A “Hybrid” Ad Network
A team of Yahoo veterans who built its behavioral targeting advertising technology are publicly launching a hybrid ad network today called Rocket Fuel, which they’ve tested over the past year with major brands including Nike, Dell, Microsoft, and American Express.
(go to TechCrunch >)
MrWeb covers our new platform launch
Behavioral Ad Platform Rolled Out
Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. (go to MrWeb >)
Revolution Magazine
Rocket Fuel ad network blasts off
Developers behind Yahoo!'s behavioural targeting technology have quietly launched a new ad network which combines social, behavioural, contextual, geographical and search data to serve the most appropriate ad. (go to revolutionmagazine.com >)
Adotas
Rocket Fuel, a self-described hybrid ad network, has announced the launch of its intelligent ad serving platform that drives results for advertisers by automatically leveraging massive amounts of internal and third-party data and serving only the best impressions in the context of each advertiser’s unique marketing objectives. (go to Adotas >)
SiliconIndia
Abhinav Gupta co-founded Rocket Fuel showcases hybrid ad network
Rocket Fuel co-founded by Abhinav Gupta, has launched its hybrid ad network that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. (go to SiliconIndia >)
ClickZ - Rocket Fuel lends expert insight
"Creative Is the 'Last Mile' in Behavioral Targeting" (go to ClickZ>)
ClickZ recognizes candor and authentic voice of Rocket Fuel Web site
"Rocket Fuel gets my award for Most Provocative Language," wrote Brian Massey
(go to ClickZ >)
Richard Frankel Quoted in Brian Massey's ClickZ column
"A Conversion Professional's Dream: Behavioral Marketing" (go to ClickZ >)
Everything Matters in Display Ad Campaigns | ClickZ, Oct. 28, 2009
Advertising Wisdom From the No. 1 Ladies Detective Agency | ClickZ, Sept. 30, 2009
Why I love Display Ads | ClickZ, Sept. 2, 2009
A Tale of 10 Pixels | ClickZ, August 5, 2009
Display Advertising: From Diapers and Beer to Electronica | ClickZ, July 8, 2009
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