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Rocket Fuel Drives Higher Performance for Major Brand Advertisers with Audience Booster

Press Release

Hybrid Ad Network Helps Advertisers Beat Campaign Goals with Progressive Optimization

Redwood Shores, CA (November 4) -- Rocket Fuel Inc. today announced solidified customer success with Audience Booster™, an automated campaign management approach unique to the company’s hybrid ad serving technology platform. Rocket Fuel’s Audience Booster goes beyond basic behavioral or contextual targeting by combining relevant demographic, lifestyle, purchase intent, and social data with their own suite of targeting algorithms, blended analytics and expert analysis.

Audience Booster identifies the best audiences across any media and targets them in brand-safe environments. Rocket Fuel provides better results for advertisers by turning untargeted media into high-performance impressions and valuable qualified segments. Rocket Fuel’s Progressive Optimization™ technique creates a new standard for results as clients see their campaigns get steadily better over time. With Audience Booster, major brand-oriented advertisers can more efficiently identify the right people and target them with the most relevant ad through proven data-driven techniques:

  • Purchase Intent Data: Audience Booster aggregates shopping, research and purchase behaviors from consumers actively “in market” across the Internet to drive understanding of the connections between purchase activity and ad response.

  • Lifestyle & Behavioral Data: Audience Booster targets passionate users heavily engaged in specific activities that define their interests and personalities – from auto and sports enthusiasts to finance and small business leaders.

  • Demographic Data: Audience Booster leverages a rich source of cross-referenced valid registration information from leading social network, shopping, dating and other reliable websites to help boost audience transparency.

  • Social Data: Audience Booster identifies demographic and psychographic traits to boost response, engagement, word of mouth and collective behavior, as well as bringing together social groups with common interests in brands and products,, without risking your brand on low-quality unmoderated social media inventory.

“Major brand advertisers ranging from leading women’s clothing brands to video game and consumer electronics manufacturers are using Audience Booster to consistently beat ROI targets by 50%, and deliver better against their key metrics – whether brand or response,” said Richard Frankel, president of Rocket Fuel Inc. “There is an inherent need for ad networks to go beyond basic techniques like retargeting and simple behavioral targeting. As advertisers demand better focus on consumers who are more likely to engage and more likely to take action, advertising companies must be able to identify and learn about audiences much faster and with much greater accuracy. Audience Booster does just that.”

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor.  Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics – whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com. For more information visit rocketfuelinc.com.

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