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Rocket Fuel Inc. Expands New York Office and
Appoints Calton Chan as Vice President of Sales

Press Release

Redwood Shores, CA (Sept. 16) -- Rocket Fuel Inc. today announced the expansion of its new office in New York City and the appointment of Calton Chan as vice president of sales to support the company's rapid growth following the formal launch of its Hybrid Ad Network last month. Chan will lead the New York sales team and will help grow Rocket Fuel's customer base of media agency and premium brand advertisers throughout the East Coast.

"I'm very excited about the energy and experience Calton is bringing to Rocket Fuel's New York-based Eastern sales team. We're building a lot of momentum and it's great to have someone on board with fantastic credibility in large agencies and an entrepreneurial spirit to build an East Coast team around," said George John, CEO of Rocket Fuel Inc. "We've had many successes with New York agencies, helping major advertisers advertise products ranging from pizza to perfume, and we're excited to expand our office and team to multiply Rocket Fuel's presence."

Calton Chan brings more than 13 years of online advertising, marketing and sales management experience to his role at Rocket Fuel. Most recently, Chan held the position of vice president of sales at interCLICK, a behavioral online ad network. Prior to interCLICK, he was managing director, Eastern region, at BrightRoll, one of the largest online video advertising networks. While at BrightRoll, Chan was responsible for expanding the company's East Coast operations, and was instrumental in growing the company's customer base and significantly increasing market share. Prior to BrightRoll, Chan was the vice president of agency sales at ContextWeb, a leading contextual ad network and exchange. During his time at ContextWeb, Chan was influential in building partnerships with leading digital agencies that helped boost large scale revenue growth for the company.

New York Sales Office:
41 East 11th Street
11th Floor
New York, NY 10003

(212) 699.3605 main
(212) 699.3614 fax

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor.  Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics – whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com. For more information visit rocketfuelinc.com.

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