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Rocket Fuel CEO George John to Speak
at OnMedia NYC 2010

Press Release

Executives From IAB, Forbes, Razorfish, and Tumri to Raise Awareness of the Promise of Ad-Tech Innovation

REDWOOD SHORES, CA -- (January 29, 2010) - OnMedia Top 100 winner Rocket Fuel Inc., the intelligent ad serving technology company, today announced that CEO George John will speak at OnMedia NYC 2010, serving as a moderator for the highly-anticipated panel discussion, "Drinking from the Ad-Tech Firehose," taking place on February 3rd. This select panel features online advertising industry experts and thought leaders from IAB, Forbes, Tumri, and Razorfish, who are joining together to help digital teams within advertising agencies ride the current wave of ad-tech innovation.
In addition, on February 2nd, John will participate in OnMedia's CEO Showcase, an opportunity for an esteemed group of CEOs to present their market strategies and business partnering objectives on the main stage at OnMedia.
What:

OnMedia NYC is where cutting-edge technology CEOs from the back streets of
Silicon Valley meet the global advertising and media establishment. This
two-and-a-half-day executive event features CEO presentations and
high-level debates on which forces are disrupting user behavior and
creating new opportunities in the marketing, branding, advertising, and
public relations industries.

During "Drinking from the Ad-Tech Firehose," attendees will learn how to
market, adopt and manage innovative advertising technology coming out of
venture-backed companies, along with ways to avoid epic fails and lessons
learned.

"Drinking from the Ad-Tech Firehose" Panel:
Wednesday, February 3, 2010 at 11:00 am EST

Moderator:

   --  George John, CEO, Rocket Fuel

Speakers:

   --  Greg Stuart, Former CEO, IAB
--  Michael Smith, President, Forbes.com
--  Shiv Singh, VP, Razorfish
--  Calvin Lui, CEO, Tumri

CEO Showcase:
Tuesday, February 2, 2010 at 9:55 am EST

Where:

Mandarin Oriental Hotel
80 Columbus Circle at 60th Street
New York, New York 10023, USA
Ballroom 2

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor.  Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics – whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com. For more information visit rocketfuelinc.com.

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