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Rocket Fuel Expands Display Advertising Industry Presence With New Sales Hires and Offices

Press Release

Company Builds on Current Sales Force Strength, Expands to New Regions Across the U.S.

Redwood Shores, CA (February 19, 2010) – Rocket Fuel Inc., the intelligent advertising technology company, today announced the addition of senior-level sales account executives to its already growing workforce, along with the expansion of new sales offices in Los Angeles and Chicago. This recent momentum builds on the 265% quarter over quarter growth Rocket Fuel has experienced in the last year.

New sales hires from MySpace, x+1, Specific Media, and ScanScout:

  • Lonnie Buchanan, formerly an Account Executive with Specific Media,
    joins as an Account Executive in Redwood Shores

  • Megan Sandahl, formerly an Account Executive with ScanScout and Senior
    Account Executive with ContextWeb, joins as a Senior Account Executive
    in Rocket Fuel's expanded Chicago office

  • Mel Ferrer Walter, formerly an Account Executive with MySpace/Fox
    Interactive Media, joins the company's expanded Los Angeles office

  • Sara Momen, formerly an Account Manager with x+1, joins the sales team
    as an Account Executive in New York City

"We're only a few months into 2010, and this has already been a fantastic year for Rocket Fuel in terms of company development and customer acquisition," said George John, Chief Executive, Rocket Fuel Inc. "As a former sales guy myself, I know first-hand how important a strong sales organization is to a company's success. With the team we have in place, we are able to bring our rocket science to even more agencies and advertisers looking to maximize the results of their online display campaigns."

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor.  Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics – whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com. For more information visit rocketfuelinc.com.

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