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Rocket Fuel Inc. Teams With TARGUSinfo to Showcase Top 10 CPG Brand Case Study Results at Major Advertising Conferences

Media Alert

Online Advertising Industry Trailblazers Share Results From Innovative Brand Awareness Display Campaigns

Redwood Shores, CA (June 9, 2010) – Rocket Fuel Inc., the company bringing rocket science to online display advertising, today announced the company will present results from a recent campaign that leveraged AdAdvisor data from TARGUSinfo as part of its Real-Time Brand Optimization solution at the upcoming Digital Publishing & Advertising and DigiDay:TARGET conferences. Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies' collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

Digital Publishing and Advertising Conference (DPAC) and DigiDay:TARGET conference bring together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry.

At both events, Rocket Fuel and TARGUSinfo will educate attendees how Rocket Fuel leveraged TARGUSinfo AdAdvisor data, and ultimately, how this helped Rocket Fuel optimize in real-time and generate a lift of over 7% for unaided brand awareness for a top 10 CPG company. This presentation is a must see for every agency and buyer looking to maximize their online display advertising campaigns through innovative technology and brand-based metrics.


Eshwar Belani, vice president of products and business development, Rocket Fuel Inc.

Paul McLenaghan, vice president of AdAdvisor, TARGUSinfo

DigiDay :TARGET's "A Look at Ad Optimization in the Wild"
June 9, 2010 at 2:10pm ET
The W Hotel, New York, NY

Digital Publishing and Advertising Conference
June 24, 2010
Millennium Broadway Hotel, New York, NY

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