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Rocket Fuel Inc. Appoints New Vice President of Business Development

Press Release

Rapidly Growing Hybrid Ad Network Taps Online Advertising Veteran to Boost Key Partnerships

Redwood Shores, CA (Oct 22, 2009) -- today announced continued company expansion with the addition of Paul Wenz to the company’s senior executive team. Wenz will help Rocket Fuel continue its rapid expansion, while focusing on helping a broad base of major brand-oriented advertisers reach their ad campaign objectives.

Paul Wenz has been appointed Vice President of Business Development, bringing more than 13 years of interactive advertising experience to Rocket Fuel, along with a diverse background in research, engineering and sales.  Wenz will play a key role in establishing and building out partnerships with unique inventory sources, major publishers and key data source vendors.  Prior to Rocket Fuel, Wenz led network business development for Tribal Fusion, propelling them to the 2nd largest US ad network in comScore Media Metrix, and a 300% increase in premium brand publishers.  Prior to Tribal Fusion, he worked as Director of Business Development for Nimblefish, contributing to product design and strategy while earning three consecutive Sales Rep of the Year awards selling integrated online/offline marketing systems to Microsoft, Sony and Lowe’s. 

"We’re thrilled that one of the best and brightest in online display advertising has joined our executive team." said George John, CEO of Rocket Fuel Inc. "This is an exciting time for Rocket Fuel – from our recent platform launch to New York expansion, these growth milestones are increasing our impact on the market as the first intelligent ad serving platform that delivers better ROI for premium brands."

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor.  Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics – whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com. For more information visit rocketfuelinc.com.

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