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Smarter video buys for brand advertisers


>   Video Booster
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Video Booster

Rocket Fuel’s Video Booster delivers the intelligence and accuracy of targeted display ads with the impact of digital video and real-time brand metrics.

Target Your Precise Audience

  • Leverage Rocket Fuel’s Real-Time Targeting – our leading-edge technology enables you to reach who you want, when you want them.

  • Efficiently expand precision targeting with look-a-like segments, and gain insights into new segments.

Bootstrap Video Buys

  • Buy video more efficiently. Our machine learning technology applies what we learn from display to make smarter audience buys in video.

  • Integrate campaign insights and decision-making across all digital platforms including video, mobile, display, social.

Drive Brand Metrics

  • Track brand metrics in real-time and measure the composition of the audience seeing your ads to immediately improve results.

  • We use industry standard sampling methodologies in partnership with Dimestore, Dynamic Logic and Vizu.

Quality Matters

  • Our inventory is pre-roll and mid-roll inventory and never in-banner.

  • Video plays are always user-initiated. We never use autoplay below the fold to drive completion rates.

Arming You With Deep Insights
As a campaign add-on, Rocket Fuel offers several levels of analyses that identify the key drivers of a campaign’s success – content, creative, demographics, geography and more. In the unreliable world of video reporting, our reports ensure a consistent and reliable view of your core data. Our Insights Booster™ cross-channel analytics packages help you understand what’s working and why, and allow you to better understand the quality, composition and characteristics of the audience being reached in each channel.

Cross-Channel Reporting provides insights that show how audience targeting characteristics corrrelate across channels.Cross-Channel Reporting provides insights that show how audience targeting characteristics corrrelate across channels.

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