guy leaning against white board Rocket Fuel logo back to home page  
Smarter video buys for brand advertisers


Download

>   Video Booster
Datasheet
(.pdf)
     
Put some Rocket Fuel into your next campaign
     
    get started today button

 

Video Booster

Rocket Fuel’s Video Booster delivers the intelligence and accuracy of targeted display ads with the impact of digital video and real-time brand metrics.

Target Your Precise Audience

  • Leverage Rocket Fuel’s Real-Time Targeting – our leading-edge technology enables you to reach who you want, when you want them.

  • Efficiently expand precision targeting with look-a-like segments, and gain insights into new segments.

Bootstrap Video Buys

  • Buy video more efficiently. Our machine learning technology applies what we learn from display to make smarter audience buys in video.

  • Integrate campaign insights and decision-making across all digital platforms including video, mobile, display, social.

Drive Brand Metrics

  • Track brand metrics in real-time and measure the composition of the audience seeing your ads to immediately improve results.

  • We use industry standard sampling methodologies in partnership with Dimestore, Dynamic Logic and Vizu.

Quality Matters

  • Our inventory is pre-roll and mid-roll inventory and never in-banner.

  • Video plays are always user-initiated. We never use autoplay below the fold to drive completion rates.

Arming You With Deep Insights
As a campaign add-on, Rocket Fuel offers several levels of analyses that identify the key drivers of a campaign’s success – content, creative, demographics, geography and more. In the unreliable world of video reporting, our reports ensure a consistent and reliable view of your core data. Our Insights Booster™ cross-channel analytics packages help you understand what’s working and why, and allow you to better understand the quality, composition and characteristics of the audience being reached in each channel.

Cross-Channel Reporting provides insights that show how audience targeting characteristics corrrelate across channels.Cross-Channel Reporting provides insights that show how audience targeting characteristics corrrelate across channels.


back to top^

 
girl in front of computer